All eyes were on Puerto Vallarta as the seventh World Economic Forum on Latin America reached a successful conclusion, which convened close to 900 top regional and global leaders from 70 nations, attending a program of sessions under the theme “Regional Transformation in a New Global Context.”
Neighboring Puerto Vallarta recently wrapped up two full days of conferences that brought together myriad heads of state, dignitaries and key public figures from the public and private sectors from around the world. It was an occasion to showcase not only Mexico as a whole, but also our particular Pacific region as a safe destination.
According to José Antonio Torre Medina, Undersecretary for Competitiveness and Business Regulation of Mexico, the Puerto Vallarta event established a new record, as the maximum attendees registered by the World Economic Forum had been 550 persons. This year, 37% of the participants are from Latin America and the Caribbean, 29% from the United States and Canada, 20% from Europe, 9% from Asia, and 5% from Africa and the Middle East. Key decision-makers from around the world included five heads of state or government: Felipe Calderón, President of Mexico, Désiré Bouterse, President of the Republic of Suriname, Ricardo Martinelli, President of Panama, Otto Perez Molina, President of Guatemala and Mariano Rajoy Brey, Prime Minister of Spain.
Over 75 accredited media organizations were on-hand, with journalists from Mexico, El Salvador, the United States, Spain, Colombia, Switzerland, Brazil, Chile, Costa Rica, Germany and the People’s Republic of China, representing CNN, Bloomberg News, Agencia EFE, Dow Jones Newswires, Folha de São Paulo, Poder Magazine, Reuters TV, Telemundo and Televisa, to name but a few. Worldwide coverage included traditional media as well as a social media campaign, which allowed citizens to pose questions to be included in the forum. The sessions were simulcast and videos were archived, extending the reach of the conference around the world. For highlights and more, click here.
The conference site was Puerto Vallarta’s new International Convention Center, noted as meeting the highest requirements of the World Tourism Organization to hold international meetings in accordance with the guidelines set by the United Nations conventions system. The $43 million, state-of-the art facility provided a superb setting for the World Economic Forum, meeting and exceeding the expectations of the organizers and attendees.
Despite the record number of visiting public figures and VIPs attending the World Economic Forum on Latin America, the city had prepared well in advance and every event flowed smoothly with no incidents of any kind. To date, it has been the most significant event held in the city in terms of global dignitaries present at one time, global media coverage, and logistical organization in executing large-scale events, confirming Puerto Vallarta’s ability to host conferences of this stature.
It was also a prime opportunity to showcase the modern infrastructure of Vallarta and its neighboring areas, including the convenient and newly expanded airport, which receives 400 domestic and nearly 730 international flights on major airlines, including many non-stop flights from major gateways in the United States and Canada. Coupled with the stunning beauty of the Banderas Bay area and its first-class resort activities both on land and sea, the area presented an undeniably attractive package to potential investors.